LIPID NUTRITION MARKET ANALYSIS
Some of the key strategies adopted by these players include mergers and acquisitions, joint ventures and partnerships, product innovations, and geographical expansion. For instance, Croda International Plc focuses on product development such as its Ωmelife brand of Omega 3 delivers micro-encapsulation technology, which contains concentrated levels of EPA/DHA per gram of oil for greater health benefits. Furthermore, it also provides the benefits of fish without the taste and smell and contains a less than 40% fat, in comparison with regular fish oil capsules that contain approximately 70% fish fat.
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