LIP CARE PRODUCTS PACKAGING MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Cosmetics packaging manufacturers are finding ways to offer packaging solution that specifically addresses the wide product range available in the lip care market segment. Owing to the nature of lip care products, lip care packaging has to give prime importance to packaging functions such as showcasing of products, communicating information about product specifications, communicating brand value and enhancing the visual appeal of the product on retail shelves.

One of the major factor promoting the growth of Lip Care Products Packaging Market is the increase in per capita disposable income among people in emerging economies. The trend of personal grooming is not only popular among young population but also catching up with people from all generations. Another factor driving the Lip Care Products Packaging Market is the increased variety of organic and natural lip care products in the market especially appealing to health conscious people.

Market Restraints

Chemicals including parabens, petrolatum, cadmium chromium, lead and many more are used in the production of lip care products. These are averse to human health. Consumer awareness with regard to such harmful consequences is hindering the demand for lip care products and thus lip care packaging products.

The plastic tubes that are used in the production of lip care packages are fragile and cannot withstand physical pressure. These low-density plastic packages are prone to breaking when confronted to repeated use which is straining the growth of this market.

Although, Covid-19 pandemic has upsurged the need for personal care but the fall in disposable income of many consumers is negatively affecting the demand for luxuries and the lip care product package market.

• Adverse effect of chemicals including parabens, petrolatum, cadmium chromium, lead and many more that are used in the production of lip care products