Lingerie MarketSize and Trends

Market Dynamics:

The growth of this market is attributed to the growing e-commerce sector, which includes shopping websites. This in turn, is influencing major players to focus on enhancing their business via online stores and sites. For instance, in 2017, Phillips-Van Heusen Corporation, entered into an agreement to acquire True&Co., an online lingerie retailer. The online retailer uses a fit quiz to recommend bras and other intimates that will best fit the responding consumer.

Growing preference of women towards products such as shapewear and bras, to help maintain a positive look and enhance the aesthetic appeal of the body, is expected to boost growth of the lingerie market. Moreover, increasing number of women participating in fitness-related activities such as marathon, gym, and other sports, is further expected to increase the demand for products such as sports bras, thereby fueling overall growth of the lingerie market.

Furthermore, increasing trend of using diamond studded lingerie for fashion show and growing focus of top lingerie brands such as Victoria’s Secret, Amante, La Senza, on manufacturing aesthetic and appealing lingerie, is further fueling growth of the global lingerie market.

Global Lingerie Market Outlook:

North America exhibited prominent growth in the global lingerie market in 2016. The growth is attributed to the presence of major players in the region and increasing number of initiatives to enhance sales. For instance, in 2018, Hanesbrands Inc., an apparel retailer company, acquired Bras N Things, Australia-based lingerie brand for around US$ 400 million. Bras N Things Pty. Ltd. has over 172 retail stores across New Zealand, Australia, and South Africa. Moreover, in 2018, Victoria’s Secret launched a new line of lingerie in Miami, to expand its brands product portfolio. Similarly, in 2017, the brand began the production of a new line of underwear designed for women.

Europe accounted for a largest share in the global lingerie market in 2016, owing to the increasing number of initiatives by major players to meet the growing demand for lingerie by consumers. For instance, in 2018, European Lingerie Group acquired Avangard, a Russian distributor of medical textiles and lingerie materials. Through the acquisition, the company aims to enhance the sales of fabrics to their lingerie customers in Russia.

Asia Pacific is expected to hold the fastest-growing market for lingerie over the forecast period. This is owing to the increasing purchasing power and rising influence of the western culture are the major factors driving growth of the lingerie market in this region. Major players are focusing on expanding their business in this region to obtain higher revenue and strengthen their market presence. For instance, La Senza Corporation, a Canada-based fashion retailer and subsidiary of L Brands Inc., launched its e-store in 2011, to increase their presence mainly in the Australia. Moreover, in 2017, MAS Holdings which, sells products under Amante label, planned to acquire lingerie brands in India and also planned to hold 100 stores in following 3 to 5 years. Moreover, the company planned to launch Ultimo Brand, a U.K.-based high street lingerie in India.

Market Trends: