LINGERIE MARKET ANALYSIS
Key Players:
Major players operating in the global lingerie market include LVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and Spencer Plc.
Moreover, major players in this market are focusing on inorganic growth strategies such as mergers and acquisitions and new product launches, in order to enhance their business in the competitive market. For instance, in 2013, Hanesbrands Inc., acquired Maidenform Brands Inc. a U.S.-based company who manufacture women innerwear for US$ 547 million to expand its line of lingerie for the young population. Moreover, in 2016, the company acquired Pacific Brands Limited, an intimate apparel company in Australia.
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