LIGHT VEHICLE CABIN AC FILTERS MARKET ANALYSIS

Market Challenges And Opportunities

Although cabin AC filter is an integral part of the HVAC system of a vehicle, the majority of customers are not aware of its function in the system. Cabin AC filter should be replaced after each 12,000 to 15,000 miles or after each year. However, many consumers unaware of the replacement cycle of the filter. Thus, such lack of awareness among consumers is expected to restrain growth of the market in the near future.

2. Presence of fragmented aftermarket is expected to hinder the global light vehicle (LV) cabin AC filters market growth over the forecast period

Automotive aftermarket is highly fragmented and unorganized. There is a large presence of domestic players along with major market players. Regional players are offering cabin AC filters at significantly low-prices as compared to cabin AC filters offered by major market players. Moreover, these AC filters may or may not have adequate quality and can lead to recurring changes. Thus, such factors are expected to hinder the market growth over the forecast period.

Market Opportunities

1. Addition of cabin AC filters to older vehicles can present major business opportunities

The majority of automobiles that are produced after 1990 have in-built cabin AC filters. However, older vehicles with basic HVAC systems are not furnished with cabin AC filters. Consumers are becoming aware of the negative effects of air pollution on the human body. This is compelling many owners of older car models to install custom-made cabin AC filters in their vehicles’ HVAC system.

2. Technological advancements in filter media technology can provide lucrative growth opportunities

Major companies in the market are focused on research and development activities, in order to innovate novel products. For instance, in December 2015, Robert Bosch GmbH launched brand new multi-effect air cabin filters in China. This new filter has an added functional filter layer, which is capable of removing PM2.5. Moreover, in July 2016, Sogefi SpA introduced A-brand SogefiPro for applications in heavy-duty vehicles.