Market Challenges And Opportunities

Drivers

The light diffusion films are excellent material to provide best diffused light used for various purposes. The flash diffuser spreads the light from the flash of a camera. A diffusion filter of this type may also be used in front of a non-flash studio light to soften the light on the scene being shot; such filters are used in still photography, in film lighting, and in stage lighting. In the film and stage industry, a diffusion filter may also be called diffusion gel, or just diffusion. The growing use of camera for the cinematography is driving the market for the light diffuser films. According to the FICCI-EY (Federation of Indian Chambers of Commerce and Industry) report 2021, the media and entertainment business is estimated to grow 25% to reach US$ 23.29 billion in 2021.

Market Restraints

The stringent government regulations owing to the increasing CO₂ emission is restricting the adoption of use of plastic in various applications. The pollution created by plastics impacts the environment and causes harm to animals, humans and plants through plastic pollutants. Due to these factors many governments has imposed strict regulations. For instance, of India notifies the Plastic Waste Management Amendment Rules, 2021, prohibiting identified single use plastic items by 2022. The Union government of India has proposed a countrywide ban on single use plastic, one central and many state regulations already exist to ban plastics. The Plastic Waste Management Rules (PWM), 2016 (amended in 2018), banned the use of plastic carry bags below 50 microns' thickness all over the country.