LEMONADE DRINKS MARKET ANALYSIS

Lemonade Drinks MarketSize and Trends

Market Dynamics

Rising public awareness that artificially flavored beverages have harmful effects is a major driver for the global lemonade drinks market's growth. Consumers are becoming more aware of the negative consequences of artificially flavored beverages, and as a result, they are shifting their beverage consumption preference to naturally flavored drinks, which is expected to drive the market growth.

Global lemonade drinks market is also expected to be driven by a trend in consumer preference for natural drinks with less calories, less sugar, and no artificial sweeteners. Natural beverages derived from natural fruits with nutritional and functional features are becoming increasingly popular among consumers. Consumers are looking forward to consume fewer calories and prefer natural drinks over artificial beverages. This is encouraging market players to develop new products with the goal of reducing sugar content. For instance, PepsiCo, witnessed a drop in carbonated beverage sales in 2017, as consumers' preferences shifted towards healthier beverages. Moreover, to address this issue, PepsiCo launched two new beverage brands on the market such as IZZE Fusions and Lemon Lemon. These beverages are lower in calories compared full-calorie sodas.

Market Outlook

Among regions, North America is expected to dominate the lemonade drinks market during the forecast period, owing to rising awareness of health among consumers. The majority of individuals avoid sodas and other fizzy drinks because of their harmful side effects. Furthermore, market players in Europe and North America use a variety of strategies to meet consumer expectations, including new product launches. Due to new improvements in packaging styles by beverage manufacturers, competition in North America is projected to heat up in the forecast period.

Asia Pacific market is estimated to grow at the fastest rate during the forecast period. New flavors, innovative packaging, and clean labelling of lemonade drinks are being offered by players to increase regional demand for lemonade during the projected period in order to acquire the trust of health-conscious customers in Asia Pacific.