However, market growth is hindered due to increasing stringent government policies and levies on beverages in several countries. For instance, in 2019, the United States' federal government applied taxes on soda and carbonated beverages, resulting in a price increase for lemonade beverages, which is expected to hamper the market growth. In addition, substitution of lemonade with soft drinks, alcohol, and other drinking beverages is also expected to hamper the market growth during the forecast period.
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