Market Challenges And Opportunities

Global LED Stadium Screens Market: Drivers

High demand for improved view experience through visual elements is expected to drive growth of the global LED stadium screens market during the forecast period

LED displays are deployed in arenas and stadiums incorporate excellent image clarity and contrast with wide-angle visibility for viewers. LED sports displays to use 3-in-1 LED technology, in order to achieve wide visibility by improving the horizontal viewing angle to over 1600. These displays can project one large image to highlight live video and instant replays. Furthermore, LED displays to enhance understanding of the games for viewers more distinctly by introducing player information, live statistics, and status of the game. Hence, these factors are expected to drive growth of the global LED stadium screens market during the forecast period.

Increasing promotional activities and brand advertising is expected to propel the global LED stadium screens market growth over the forecast period

LED screens are a major source of revenue for sponsors and operators. This revenue is achieved by promotional activities and brand advertising with the use of different LED displays present at sports venues. Multiple advertisements can be shown at once using LED displays with an improved horizontal viewing angle. On a real-time basis, perimeter LED displays to edit any advertisement, live streams, and perform any scoreboard function with ease in a controlled manner. Furthermore, LED displays to enable sports venues to utilize their perimeter as a fan engagement platform purely for fans in the stadium to deliver promotions or club messages. Therefore, these factors are expected to propel the global LED stadium screens market growth over the forecast period.

Global LED Stadium Screens Market: Opportunities

Replacement of conventional displays with LED displays can present lucrative growth opportunities in the global LED stadium screens market

Previously, stadium perimeter displays or banner board displays with static graphics were deployed for the purpose of promotional activities in stadiums and arenas. This resulted in the limiting of each display board to promotions of only one advertiser throughout the game. These displays are currently being replaced with LED displays, stadium surrounding displays, and LED scrolling displays, which act as electronic billboards for potential advertisers, facilitating them with a real-time editing facility. This gives stadiums and arenas huge potential for advertising revenues. Hence, stadiums and arenas around the globe are replacing their traditional signboards with LED displays to increase their revenues and operational profits.

Untapped market potential in emerging regions can provide major business opportunities in the global LED stadium screens market

Middle East and Africa and Latin America show tremendous opportunities for the LED stadium screens market. This is attributed to the growth of sports activities, the need for customized advertising stadium displays, and the ease of attracting the target audience using LED displays deployed in stadiums and arenas. In the coming years, these regions are expected to provide tremendous growth opportunities to manufacturers and suppliers of LED displays. Companies such as Electro Media International, Daktronics Inc., and Barco N.V. have started installing LED displays products such as video walls, billboards, and other LED displays across various sports events, stadiums, and arenas in countries such as South Africa, Ivory Coast, Nigeria, and Ghana.

Global LED Stadium Screens Market: Restraints

High production cost is expected to hamper the global LED stadium screens market growth over the forecast period

The initial installation cost of LED display is significantly high and it varies with the manufacturer, screen size, and required resolutions. For instance, the cost of a 3x2 m2 LED display ranges from US$ 15,000 to US$ 25,000, which is very expensive compared to conventional displays such as hoarding and banners. The design and production cost of LED displays are major factors that make LED lighting products expensive compared to their conventional counterparts. Furthermore, the complexity of LED lighting products and applications and customization needed could incur additional manufacturing costs. These factors are expected to boost the global LED stadium screens market growth over the forecast period.

Lack of standardization is expected to hinder the global LED stadium screens market growth over the forecast period

Standardization is extremely crucial in such equipment and however, there is not clear standardization at the moment. As a result of this, there are various types of LED stadium displays that may or may not comply with regulatory norms. Therefore, these factors are expected to hinder the global LED stadium screens market growth in the near future.