LAUNDRY CARE PRODUCTS MARKET ANALYSIS
Key strategies adopted by market players includes incorporation of innovative technologies that offers consumers benefits such as tough stain removal, easy dissolution, and superior fragrance. For instance, in 2017, Rin added Rin Matic to its portfolio, a specialist washing machine powder. Furthermore, several manufacturers are also opting for mergers and acquisitions to increase its market presence. Henkel acquired The Sun Products Corporation in 2016.
Key players in the global laundry care products market include Clorox Company, Huntsman International LLC, Wipro Enterprises Limited, Hindustan Unilever, Procter & Gamble, Kao Corporation, Reckitt Benckiser Group, and Henkel AG & Co. KGaA.
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