Market News
New product launches
- Unilever launches most sustainable laundry capsule to date. September 2020 Unilever launched a new laundry capsule that is designed to be more sustainable than its predecessors. The capsule has a new, fully biodegradable membrane that is designed to leave no residue on laundry. It also has a reduced carbon footprint, and when used in cold, short cycles, consumers can save up to 60% energy per use. The new capsule is currently available in France, and it is expected to roll out to other markets in the near future.
- Procter & Gamble launches new Tide Pods with Febreze. Procter & Gamble launched a new version of its popular Tide Pods that features Febreze freshness. The new pods are designed to provide long-lasting freshness to laundry, even after it is dry. They are also free of dyes and fragrances, making them a good choice for people with sensitive skin. The new Tide Pods with Febreze are available in the U.S. and Canada. Procter & Gamble (P&G) is a multinational consumer goods corporation it has grown to become one of the largest and most successful consumer goods companies in the world.
- Henkel launches new Persil Power Gel Capsules. Henkel launched a new version of its Persil Power Gel that comes in a capsule format. The new capsules are designed to be easier to use and more convenient than the traditional Power Gel. They are also said to be more effective at cleaning laundry, even in cold water. The new Persil Power Gel Capsules are available in Europe.
Recent Development
New product launches:
For instance, in November 2020, Ariel, which is a detergent brand of Proctor and Gamble – a multinational conglomerate, announced the launch of washing capsules. To promote the product, the brand has come up with a campaign showing how the product works. The brand focuses on marketing campaigns featuring celebrities to improve its brand awareness among consumers across the globe.
Acquisition and partnerships
- In 2021, Unilever announced a partnership with biotech company LanzaTech to develop a new technology for producing eco-friendly laundry capsules
- In April 2021, Blue Sun, a laundry detergent manufacturing company, joined an industry campaign to promote the safe use and storage of liquid laundry detergent capsules. This campaign run by the European detergents industry aims to provide concrete advice to parents and people looking after young children to ensure the safe use of liquid laundry detergent capsule.
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