Market Restraints
Easy availability of substitute of barley with the same characteristic as a shortage of these grains can be fulfilled by other types of grains such as rice is expected to restrict the market growth of the barley. However, the substitute for barley do not possess the same nutritional value as compared to barley but they can be used during the shortage of barley. This factor is expected to hinder the market growth over the forecast period.
Rising shortage of malt due to increasing usage of barley in breweries as malt is an essential raw material in the production of gluten-free beer is expected to restrict the market growth of barley in Latin America. For instance, around 75%–78% of the total barley malt produced globally is used by brewing industries, and hence a moderate volume remains for other applications such as pharmaceuticals, bakery, food, and distillery applications. This factor is expected to hamper the market growth of barley.
Market Drivers
Rising demand for clean label products due to shifting preferences of consumer towards natural and organic food is projected to foster the market growth of barley. Manufacture in the region are focusing on introducing clean label products by using all the natural ingredients owing to strict government rules and regulations on the usage of food additives are further projected to foster the market growth of barely in Latin America.
Easy availability of Barley in the region as it is commonly grown food in Latin America is expected to propel the market growth of the barley over the forecast period. Due to its various health benefits, its production is not restricted to a particular type or grade and the range of species is claimed to adapt in all climatic conditions. This factor makes the cultivation of grains economical in the region. Therefore, this factor is expected to propel the market growth over the forecast timeframe.
Market Opportunities
Increasing usage of barley in the production of alcoholic and non-alcoholic drinks due to its health benefits is expected to open new doors of opportunity. Moreover, barley is also used in the food industry as a source of vitamin, proteins, and carbohydrate for the preparation of salad dressing, soups, bakery products, and other cuisines. Furthermore, barely is also used in the animal feed due to its high-nutritional value and clean label products are projected to foster the market growth of Latin America barley market.
Growing application of barley in the production of medicine for treating blood sugar level, blood pressure and cholesterol level is expected to propel the market growth. Moreover, it is also used to produce medicine for diarrhea, stomach pain and inflammatory disease. Furthermore, barley is also applied to the skin for treating skin related problem such as boil which is also expected to raise the market growth of the barley over the forecast period.
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