LAMINATED LABELS MARKET ANALYSIS

Laminated Labels Market Size and Trends

The laminated labels market is estimated to be valued at USD 90.63 Bn in 2024 and is expected to reach USD 125.10 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

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The market has been witnessing steady growth on account of increasing demand from various end-use industries such as food & beverages, cosmetics & personal care, pharmaceuticals, and homecare & toiletries. The laminated labels market is expected to witness significant growth during the forecast period. This is attributed to the growing demand for high-quality laminated labels from industries such as food & beverages, cosmetics, pharmaceuticals and homecare. Laminated labels provide enhanced protection and visibility compared to traditional labels and are becoming increasingly popular. Rising consumption of packaged products is also fueling the demand for laminated labels globally.

Drivers of the Market:

Expanding E-commerce industry

As more and more consumers are becoming comfortable shopping online, the demand for labeled products is rising exponentially. Whether it is food items, cosmetics, or electronic accessories, clear labels providing information about ingredients, manufacturing details, contact information, etc. This plays a crucial role in building customer trust for online purchases. E-commerce retailers understand the importance of labels in communicating the right message to their audience sitting half way across the world. They ensure proper labelling of each product sold on their website or marketplaces.

This increased focus on labeling has boosted the use of laminated labels. Unlike normal printed paper labels, laminated labels provide superior durability and protection from moisture damage - critical requirements for shipping and handling of products via online channels. The protective laminate layer guards important contents on the label even if the package gets wet during transit. It allows e-tailers to clearly label each product and batch without the risk of information smudging or labels falling off. Not surprisingly, all major e-commerce giants prefer laminated labels for their in-house brands and assorted products.

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Sustainability and environmental awareness

Consumer preference for eco-friendly options has brought packaging onto the center stage like never before. Brands are under pressure to reconsider materials, reduce plastic usage, and switch to more sustainable solutions. In response, many label manufacturers have stepped up efforts to develop green label technologies. Water-based lamination and UV coating are gaining popularity over traditional lamination processes that use solvents. These sustainable methods cure instantly without producing harmful emissions.

Regulations around plastic packaging waste management are also becoming stricter worldwide. Governments provide incentives for using compostable, recyclable, or reusable packaging types. Laminated paper labels satisfy this criteria of having a paper substrate and a thin laminate layer that can be easily separated at recycling plants. Some biodegradable laminate films are now available that qualify labels as fully sustainable. Rather than adhesive plastic shrink wraps, more brands prefer wrapping products in laminated paper for its reduced environmental footprint.

Overall growing eco-awareness among people as well as new statutory rules will accelerate the shift towards greener packaging alternatives like laminated paper labels. The mass market adoption of such labels is certain to increase the total laminated labels market size in the coming years.