Key challenges faced by players in the global L-theanine extracts market includes high production costs. L-theanine is extracted from green tea leaves through multi-step extraction and purification processes. These processes involve advanced extraction technologies and equipment. This makes the production of high purity L-theanine extracts a costly affair. The costs associated with production are further augmented by stringent quality and purity standards set by regulatory agencies regarding the extraction and processing of ingredients for use in functional foods and dietary supplements. The high production costs are eventually passed on to the consumers in the form of increased product prices.
Market Opportunity - Expanding market for functional foods and dietary supplements
Global market for functional foods and dietary supplements has been witnessing growth over the past few years. There has been increasing consumer awareness about the health benefits of bioactive compounds present in various plant and herbal extracts. L-theanine, being a unique amino acid present green tea, is acknowledged for its relaxation and stress-reducing properties. It also enhances mental clarity and focus. With consumers increasingly looking for natural solutions to manage stress, improve mood and cognitive function, there will be huge demand for L-theanine extracts.
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