Market Challenges And Opportunities

Market Drivers:

Rising health consciousness among consumers

Krill are tiny shrimp-like crustaceans that provide essential nutrients like omega-3 fatty acids. Research suggests that krill oil provides more potent forms of omega-3s along with antioxidants which deliver cardio-protective and brain-healthy properties. As people are seeking natural preventive healthcare options and alternative sources of important nutrients, products using krill oil extract are witnessing increased sales. The COVID-19 pandemic has further accelerated this trend as maintaining good immunity has become a top priority.

With rising disposable incomes and investment in preventive care, both retail and B2B sectors are contributing to the market gains. Food and beverage companies and supplement producers have expanded their offerings featuring krill oil to cash in on this boom. Health nutrition brands are launching new krill oil infused products for heart, brain, eye and joint care to meet burgeoning needs. According to reports provided by the World Health Organization (WHO), non-communicable diseases account for over 70% of global mortality with cardiovascular illnesses being the leading cause of deaths worldwide. This growing disease burden and increased longevity is expected to drive consistent demand for supplements that are derived from natural sources like krill oil over the forecast period.

Increasing demand for omega-3 fatty acids supplements

The global demand for omega-3 fatty acids has been rising steadily in the recent years due to increasing health consciousness. Omega-3 fatty acids are known to provide numerous health benefits such as reducing inflammation, lowering the risk of heart diseases, boosting brain function, and improving eye health. Krill oil has emerged as a popular source of meeting this rising omega-3 requirement as it contains phospholipid-bound omega-3 fatty acids which are considered better than triglyceride forms present in fish oils.

The awareness about the superior absorption of phospholipid omega-3s from krill oil compared to fish oil capsules has been a major driver for the krill oil market. Various scientific studies conducted on krill oil have validated its anti-inflammatory properties and other health advantages. For example, in 2021, according to a clinical trial published by the British Journal of Nutrition, the effects of krill oil and fish oil supplements were compared on cardiovascular risk factors. It found krill oil to be more effective in reducing low density lipoprotein (LDL) cholesterol levels, blood pressure, and other markers of heart health risk. Such extensive research promoting the health benefits of krill oil has increased its popularity globally.

Surging adoption in neutraceutical applications

The growing awareness about the health benefits of omega-3 fatty acids found in krill oil is a major factor propelling the global krill oil market forward. Krill oil has emerged as a popular neutraceutical or dietary supplement due to its fatty acid profile that is easily absorbed and used by the human body. Contrary to fish oil supplements, krill oil provides omega-3 in a form that is similar to what exists in human cells, thus making it more beneficial. Furthermore, krill is lower in mercury and more sustainable to farm as compared to other marine sources of omega-3.

The neutraceutical properties of krill oil are extremely useful for various healthcare applications such as improving cognitive functions, heart health, joint problems and metabolic syndrome. As non-communicable diseases related to lifestyle excesses have risen substantially worldwide, there is growing focus on preventive healthcare. Population is increasingly proactively taking supplements for overall wellness in addition to medication. Krill oil has emerged as a versatile natural supplement suitable for all age groups for its range of health benefits. Consequently, its use in dietary supplements, functional foods, and infant formula is witnessing strong growth momentum.

Consumer inclination towards natural health solutions is a major megatrend in the food and beverage industry currently. According to a report provided by WHO, in 2021, non-communicable diseases caused approximately 71% of all global deaths.

Market Opportunities:

Untapped growth potential in emerging markets

The krill oil market has immense untapped growth potential in emerging markets across Asia Pacific and Latin America. These regions are witnessing rising health consciousness among consumers who are increasingly opting for superfoods and supplements to support their nutrition and overall well-being. Krill oil, with its unique composition of omega-3 fatty acids and antioxidants, is well-positioned to benefit from this trend.

Countries like India, China, Brazil and Mexico offer a huge consumer base that is still in the nascent stage of adopting krill oil. With improving economic conditions and rising disposable incomes, more consumers in these developing nations have the means and inclination to incorporate premium health products in their daily lives. This presents a major opportunity for krill oil suppliers to establish new distribution networks and build brands in these emerging hotspots. Moreover, studies show chronic diseases like heart problems and diabetes have been steadily increasing across developing regions on the back of changing lifestyles and diets. For example, India recently overtook China as the country with the highest diabetes prevalence in the world, with an estimated 77 Mn diabetic adults according to the International Diabetes Federation Diabetes Atlas published in 2021.

New product launches with innovative formulations and delivery formats

Global krill oil market has immense scope for new product launches especially in innovative formulations and delivery formats. While traditionally krill oil has been available as softgel capsules, the industry leaders are focusing on developing products with more enhanced bioavailability and absorption. For instance, krill oil nanoemulsions and microemulsions which are water-soluble formulations allow for better nutrient assimilation in the body as compared to regular softgels. These delivery systems help overcome issues like burping and gastric discomfort that is associated with oil-based forms.

Market players are coming up with interest specific formulations that are targeted at key health conditions. Krill oils enriched with omega-3s combined with other nutrients like vitamin D, vitamin K or astaxanthin are being designed for bone, heart, and brain health. Products that are tailored for different age groups like children, adults, and seniors are also gaining popularity. Liquid forms including juices, elixirs, and even edible films and gums have been introduced to make dosage more convenient, especially for younger kids. Such an expanded product portfolio caters to evolving consumer demand for more customized wellness solutions.

Increasing popularity of krill oil as sports nutrition supplements

Increasing popularity of krill oil as sports nutrition supplements presents a great opportunity for growth in the global krill oil market. Krill oil has gained substantial traction in recent years among health-conscious consumers and athletes seeking nutritional supplements that enhance performance and support recovery from strenuous workouts. Krill oil is touted as a superior source of omega-3 fatty acids as compared to fish oil, as it contains phospholipids that allow for easier absorption and utilization of EPA and DHA in the body.

Sports nutrition and specialty supplements have become a multi-billion dollar industry worldwide. As people increasingly take up active lifestyles and look for legal performance-enhancing options, the demand for effective recovery aids is surging. Krill oil has found favor among many professional and amateur athletes due to research showing its anti-inflammatory properties help to reduce muscle soreness. Some studies have also indicated krill oil in supporting endurance, strength and focus. For example, according to a study published by the British Journal of Sports Medicine in 2020, krill oil intake was associated with improved run times in recreational runners.

Counter Balance: To overcome this restrain, Use Development of Low VOC Formulations: Investing in research and development (R&D) to create adhesives with lower VOC emissions can help companies comply with regulations while maintaining product performance

Counterbalance: To overcome this restraint, Use Diversification of Raw Material Sources: Companies can mitigate the impact of price fluctuations by diversifying their sources of raw materials. This can help reduce dependency on a single source and provide more stability in procurement. And entering into long-term supply agreements with raw material suppliers can provide stability in prices and supply, reducing the impact of short-term price fluctuations.