Kombucha MarketSize and Trends

Global Kombucha Market Taxonomy

On the basis of type, the global kombucha market is segmented into:

Yeast
Bacteria
Mold
Others

On the basis of flavor, the global kombucha market is segmented into:

Herbs & Spices
Berries
Citrus
Flowers
Apple, Mango, and Coconut
Others

On the basis of the distribution channel, the global kombucha market is segmented into:

Supermarkets
Health Stores
Online Stores

The flavor segment has largest demand in the kombucha market and it is anticipated to grow at the highest CAGR over the forecast period. Therefore, companies are focusing on developing new flavors to meet the demand of consumers. Supermarket segment has witnessed prominent role in the distribution channel of this product, which has boosted growth of the market.

Global Kombucha Market Outlook

North America is projected to be the dominant region in the kombucha market. The U.S. is anticipated to contribute the largest share to this market. Increasing awareness regarding health benefits of this drink is fueling the growth of the kombucha market. The American Cancer Society stated that this beverage has promoted as a cure-all for a large range of health issues, such as baldness, cancer, AIDS, insomnia, arthritis, and intestinal disorders. Latin America witnessed moderate growth in the kombucha market, owing to increasing demand for healthy drinks in the economies such as Argentina, Venezuela, Colombia, and Brazil.
Asia Pacific region witnessed significant growth rate and holds a second largest share in the kombucha market, owing to the growing population and increasing demand from the emerging economies such as India and China. Kombucha being originated in this region is making this region fastest growing market having low production and processing cost, in turn driving the growth kombucha market. Europe is witnessed to have a moderate growth in the global kombucha market, owing to the rising government regulations, which is hampering growth of the market.