Market Dynamics- Restraints
Installing and authorizing kiosk requires significant cost. This expenditure continues to rise with timely maintenance and hardware and software components. Since majority of kiosk in operation today are touchscreen, the possibility of screens getting damaged leading to regular replacement is very high. Although screens with greater longevity are available in the market, there are certain issues regarding their clarity. Hence, such factors are expected to hamper adoption of kiosks and restrict growth of the market in the near future.
Although most kiosks are equipped with capability to protect from any cyber-attack, problems such as data theft are prevalent. Employees are unable to keep track of each and every customer closely, which leads to customers stealing from self-checkouts. The general trend is replacing the barcodes of high-priced items with low-priced items. This can be considered a serious threat for any business that has installed kiosks to boost sales. This restraint is expected to have a high impact on the market in the next few years and in the long run. Moreover, many businesses are still hesitant about choosing kiosk systems to store important data. This, in turn, is expected to hinder growth of the global kiosk market during the forecast period.
Market Opportunities
Retail kiosks with incorporation of digital signage offer distinct advantages since they do not require any human assistance. For this, a standard 110-volt outlet is needed, particularly now that internet service is available over Wi-Fi or cellular networks. Since these kiosks are unmanned, the software driving the signage needs 100% protection. Thus, kiosks are being customized with advanced signage media players. In these new-generation kiosks, signage plays the role of a virtual sales representative. With the help of touchscreen intelligence, clients can learn about the items being sold and make purchase decisions at that very moment.
Cardless ATMs are gaining significant traction in various countries, especially the U.S. and Canada. Smartphones have enhanced the speed of transactions and have also made them secure. Moreover, majority of banks in the U.S. are installing new ATMs or rescaling existing machines with advanced technology. In these systems, a client can order cash through a smartphone app. The customer needs to enter the code received into the machine to receive cash, without using the ATM card.
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