Market News
Recent Developments
New product launches
- Disney Princess Tricycle: This tricycle is perfect for little princesses of all ages. It features a pink frame with a Disney princess design, a canopy to protect them from the sun, and a basket to store their toys.
- Hot Wheels Tricycle: This tricycle is sure to be a hit with any little boy who loves hot wheels cars. It features a red frame with a hot wheels design, a canopy to protect them from the sun and a basket to store their toys.
- Barbie Tricycle: This tricycle is perfect for little girls who love Barbie. It features a pink frame with a Barbie design, a canopy to protect them from the sun, and a basket to store their toys.
Acquisition and partnerships
- In 2022, Dorel Industries acquired Bentley Trikes, a leading manufacturer of high-quality tricycles for children. This acquisition expands Dorel Industries’ portfolio of tricycles and strengthens its position in the premium tricycle market.
- In 2021, Radio Flyer acquired Joovy, a leading manufacturer of baby and toddler products. This acquisition gives Radio Flyer a strong foothold in the tricycle market for children under 5 years old.
- In 2020, Little Tikes acquired SmarTrike, a leading manufacturer of tricycles for children. This acquisition combines two of the most popular brands in the tricycle market and creates a stronger competitor for Dorel Industries.