KEFIR MARKET ANALYSIS

Regional Analysis

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North America has been dominating the global kefir market for several years owing to a well-established dairy industry and high health consciousness among consumers in the region with 34.5% share in 2024. Countries like the U.S. and Canada have a strong presence of local as well as international dairy brands that offer a wide range of kefir products. Moreover, the changing food habits and increasing preference for probiotic foods provide major growth opportunities for the kefir market in North America.

Another fast-growing regional market is Asia Pacific. The Asia Pacific kefir market is led by China due to growing awareness about gut health and nutritional benefits of fermented milk products. The Chinese market continues to attract foreign investments and joint ventures between local and international brands. There is a rise in the manufacturing of kefir and other probiotic yogurt especially in southern Chinese provinces due to the availability of raw materials and cheap labor. Countries like India and Japan are also emerging as high potential markets. With improving cold chain infrastructure, retail landscape and growing health consciousness, the demand for kefir and other probiotic products is surging rapidly across Southeast Asian countries. Further, several international brands see Asia Pacific as an important region and are focusing on partnerships with local distributors for expanding retail reach.