KEFIR MARKET ANALYSIS

Key Developments

• In June 2024, Biotiful Gut Health, a leading probiotic brand, introduced a new line of dessert-inspired kefir drinks. This innovative offering combines the gut-health benefits of kefir with the indulgent flavors of classic desserts, providing consumers with a healthier alternative to satisfy their sweet cravings.
• In March 2024, Pure Culture Organics announced the New Kefir Line Launch at Natural Products Expo West 2024
• In 2023, Biotiful Gut Health made a groundbreaking entry into the plant-based yogurt market with the launch of its first-to-market oat kefir yogurts. This innovative product combines the creamy texture and taste of traditional yogurt with the gut health benefits of kefir, catering to the growing demand for dairy-free alternatives.
• In August 2022, Yeo Valley Organic, a prominent organic dairy brand in the U.K., launched its new 'Love Your Gut' kefir yogurt range. This innovative product line combines the gut-health benefits of kefir with the creaminess of yogurt, offering consumers a delicious way to support their digestive well-being.