KEFIR MARKET ANALYSIS

Kefir Market, By Product Type (Dairy-Based Kefir and Plant-Based Kefir), By Flavor (Plain/Natural, Fruit-Flavored, and Flavored), By Distribution Channel (Supermarkets/Grocery Stores, Health Food Stores, and Online Channels), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

In June 2024, Biotiful Gut Health, a leading probiotic brand, introduced a new line of dessert-inspired kefir drinks. This innovative offering combines the gut-health benefits of kefir with the indulgent flavors of classic desserts, providing consumers with a healthier alternative to satisfy their sweet cravings.
In March 2024, Pure Culture Organics announced the New Kefir Line Launch at Natural Products Expo West 2024
In 2023, Biotiful Gut Health made a groundbreaking entry into the plant-based yogurt market with the launch of its first-to-market oat kefir yogurts. This innovative product combines the creamy texture and taste of traditional yogurt with the gut health benefits of kefir, catering to the growing demand for dairy-free alternatives.
In August 2022, Yeo Valley Organic, a prominent organic dairy brand in the U.K., launched its new 'Love Your Gut' kefir yogurt range. This innovative product line combines the gut-health benefits of kefir with the creaminess of yogurt, offering consumers a delicious way to support their digestive well-being.