ISOHEXADECANE MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics:

• Rising demand of isohexadecane in beauty and personal care products can be attributed to skin-conditioning, moisturizing and cleansing properties offered by isohexadecane which is expected to drive the growth of isohexadecane market over the forecast period. Isohexadecane is widely used in skin care products such as face creams, lotions, sun care products, face oils, makeup products such as foundations & color cosmetics, and face & eye makeup cleanser and makeup removers. Growing demand for cosmetics and personal care products across the globe is expected to propel growth of isohexadacne market.
• However, shift in preference of consumers towards beauty & personal care products which are based on natural and readily degradable ingredients such as plant based emollients is expected to hamper the isohexadecane demand over the forecast period.
• For instance, a France-based company SEPPIC (a subsidiary of Air Liquide Group) offers cosmetics emollient ‘EMOGREEN’ which is based on vegetable biomass and is biodegradable. Such factors are expected to restrain the growth of the isohexadecane market as isohexadecane is derived from petroleum products.