On the basis of function, the global Isoeicosane market is segmented into emollient, skin conditioner, plasticizer, and others (solvent, etc.). Emollient segment is expected to account for the highest share in terms of revenue in the global isoeicosane market by 2027. Moreover, major players are focused on launching new isoeicosane-based cosmetic products, in order to strengthen their market presence. For instance, in December 2018, Beauty Counter launched a new hydrating foundation 'Tint Skin' which contains isoeicosane as a main ingredient.
On the basis of end-use, the market is segmented into hair care, skin care, eye care, and others (sun care, etc.). Among these, the skin care segment is expected to witness significant growth over the forecast period owing to higher acceptance of isoeicosane-based cosmetic products among consumers, compared to mineral oil-based skin care and cosmetics formulations.
On the basis of region, the Asia Pacific market is expected to account for the highest market share in terms of value in the global isoeicosane market over the forecast period (2019-2027), owing to growing personal care & cosmetics industry in the region. For instance, according to the Beauty World ME, a brand of Messe Frankfurt, for the year 2016, the Asia Pacific beauty market was valued at US$ 141 billion. Therefore, the growing beauty market in the region is expected to drive the regional isoeicosane market growth over the forecast period.
Market Dynamics:-
The global isoeicosane market is driven by increasing health consciousness across the globe, which is expected to drive demand for isoeicosane-based cosmetic products, as substitutes for harmful mineral oil and silicone oil. Use of silicon oil & mineral oil can cause irritation to the skin and lead to skin-related disorders. For instance, in February 2019, according to a research article published by the National Cancer Institute, U.S. Department of Health & Human Services, excessive use of mineral oil in cosmetics can cause non-melanoma skin cancer.
Market Outlook:-
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