IRISH WHISKEY MARKET ANALYSIS

Market News

Recent Developments:

New Product launches:

• In September 2022, Proclamation Blended Irish Whiskey launched its operations in the United States. The matured in bourbon casks, the blend includes a touch of sherry-finished malt. Proclamation Blended Irish Whiskey is a unique spirit that pays homage to the history of the Irish Republic.
• In August 2022, Slainte Irish Whiskey collaborated with BlueCheck Ukraine to launch its two new whiskeys in the U.S., which include a blended Irish whiskey aged in Bourbon and Sherry Casks and a limited edition 18-year-old single malt aged in Bourbon Casks and finished in Muscat Hogsheads. Sl�inte is a brand of Irish whiskey that is triple-barreled, triple-distilled, and aged in bourbon casks to create a smooth and sophisticated golden whiskey. BlueCheck is an organization that identifies, vets, and fast-tracks urgent financial support to Ukrainian NGOs and aid initiatives providing life-saving and other critical assistance.

Mergers and Acquisition:

• In October 2022, Brown-Forman announced its agreement to purchase Diplom�tico Rum brand, giving the company entry into the growing super-premium+ rum category. Brown-Forman is a publicly traded company that produces and distributes alcoholic beverages, including whiskey, scotch, tequila, vodka, liqueur, and wine.