IQF FRUITS MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

High power and freight costs associated with frozen food technology

High power and freight cost associated with frozen food technology as it requires special conditions, such as equipment, is expected to hinder the market growth of IQF fruits.

Lack of proper infrastructures

Lack of proper infrastructures, such as shortage of power, poor road, and lack of warehouses, across developing countries is a major challenge for the global IQF fruits market growth. Moreover, the lack of cold chain retail outlets across developing countries is further expected to restrict the market growth.

Market Opportunities

Opportunity 1

Growth in the logistic sector across developing regions such as India coupled with the rising per capita income of the populations is expected to serve major growth opportunities. The rising demand for frozen fruits from the dairy industry for preparing flavored yogurt and beverages, such as milkshakes, smoothies, and energy drinks, is fueling the market growth Also, the growing demand for healthy candies and jellies are further expected to augment the global IQF fruits market growth.

Opportunity 2

Strict rules and regulations imposed by the government for reducing the use of artificial ingredients in food is expected to provide lucrative growth opportunities for the global IQF fruits market growth. IQF fruits are free from preservatives which are boosting their demand around the globe. Lack of fruit production across the Middle East and Africa region is boosting the demand for IQF fruits as these can be stored for 12 months.