IPTV MARKET ANALYSIS

Iptv MarketSize and Trends

The global IPTV market is estimated to account for US$ 269.9 Bn in terms of value by the end of 2027.

Statistics:

Europe held dominant position in the global IPTV market in 2019, accounting for 39.2% share in terms of value, followed by APAC, North America and RoW respectively.

The global IPTV market was valued at US$ 67.0 Bn in 2019 and is forecast to reach a value of US$ 269.9 Bn by 2027 at a CAGR of 19.0% between 2020 and 2027.

Market Trends

1. Additional TV offerings by IPTV providers to pure-play IPTV services

IPTV service providers have started offering additional services to pure-play IPTV services. These services include social networking, multi-screen viewing, and content discovery & recommendation services, in order to expand their revenues. According to Coherent Market Insights’ analysis, 80% of the IPTV providers are expected to offer multi-video services by the end of 2015. IPTV providers are also using middleware solutions as it enables them to reduce their video management and delivery costs while storing more content and feeding additional IP-connected devices at the same time.

2. Advent of targeted advertising is another major trend

IPTV providers are offering triple-play services, which allow users to experience broadband, telephone, and TV services on a single line. These IPTV providers are also offering mobility to the customers along with triple-play services, in order to increase the market growth of IPTV as against satellite TV and cable TV. This, in turn, allows the customers to utilize IPTV services on a multi-viewing experience. Furthermore, Twitter and Facebook apps read a viewer’s incoming tweets or status updates and present these on the TV screen along with television programming and commercials. Therefore, the advertisers are carefully aiming to exploit these services being offered by the IPTV providers.