INTRAUTERINE CONTRACEPTIVE DEVICES MARKET ANALYSIS

Market News

Key Developments

Focus on women’s health and guidelines by regulatory authorities is driving the market growth. For instance, in August 2019, the World Health Organisation (WHO) revised its guidelines on contraceptive use in accordance with new evidence regarding high risk of HIV in women. The new guidelines state that women should have access to a range of options for contraception, HIV prevention, and treatment, such as progestogen-only injectables, implants and intrauterine devices (IUDs).

Promotion strategies and educational campaigns undertaken by key players in the market are expected to increase health awareness among consumers, which, in turn, is expected to result in rising demand for IUDs. For instance, in February 2019, Bayer HealthCare AG started the first ever ad campaign regarding intrauterine devices (IUDs). The goal of the campaign is to explain the purpose of levonorgestrel-releasing IUDs, and also provide basic knowledge about these devices.

Similarly, social marketing programs by market players aimed at providing family planning and HIV prevention solutions to women and couples in low and middle income countries are facilitating growth of the global intrauterine contraceptive devices market. According to DKT International’s Contraceptive Social Marketing (CSM) Statistics report released in October 2018, there has been a 6.8% increase from 2016, and a nearly 18% increase from 2015 in sale of nearly 1.8 billion condoms, 44 million injectable contraceptives, nearly 1.4 million implants, over 17.3 million emergency contraception (EC) pills, and 5.1 million IUDs.