INTERNET SECURITY SOFTWARE MARKET ANALYSIS

Market Challenges And Opportunities

Global Internet Security Software Market Growth Factor:

Major factors driving growth of the internet security market include rising internet usage due to advancements in wireless communication technology, growing concerns over increasing cyber attacks, and increasing adoption of online financial activities. Various security solutions are used to protect computing devices such as McAfee Internet security (software) solutions, and routers (hardware), among others. Internet security helps prevent threats such as spyware, malware, and viruses by securing network for end users. Lack of awareness about internet security, lack of availability of open source security software and public safety solutions pose as major challenges for growth of the internet security software market. The demand for encryption techniques is increasing due to the rising number of internet threats and decrypting techniques. Growing threat to internet security due to large number of devices connected to the internet across the globe, through emails, open services, World Wide Web, VoIP, and other services, is expected to drive the market growth.