INTERNET OF THINGS IN PRECISION AGRICULTURE MARKET ANALYSIS

Key Developments

• In January 2024, Deere & Company (NYSE: DE), a global leader in agricultural equipment and technology, announced a strategic partnership with SpaceX to provide cutting-edge satellite communications (SATCOM) services to farmers. Utilizing the industry-leading Starlink network, this solution will allow farmers facing rural connectivity challenges to fully leverage precision agriculture technologies, enabling them to be more productive, profitable, and sustainable in their operations.
• In April 2023, Bosch, a global leader in technology and services, announced its collaboration with AGCO Corporation, a prominent manufacturer of agricultural machinery, to integrate and commercialize Smart Spraying technology on FendtRogator sprayers. This partnership aims to enhance the capabilities of these sprayers by developing innovative features that will improve precision in herbicide application, ultimately benefiting farmers by optimizing crop management and reducing chemical usage.
• In March 2023, Bayer AG, a global leader in life sciences and agricultural solutions, and Microsoft Corporation, a multinational technology company, formalized their partnership to develop a cloud-based collection of data tools and data science solutions for the food and agriculture industries. The two companies had announced this collaboration a little over a year ago, with the aim of advancing digital capabilities for the food, feed, fuel, and fiber value chain, built on a shared commitment to sustainability.
• On February 15, 2022, Kacific Broadband Satellite Ltd., a Singapore-based provider of affordable and high-speed satellite internet services across the Asia Pacific, announced plans to collaborate with Farmer Charlie, a UK-based agricultural data and consultancy provider. This partnership aims to deliver satellite-powered agricultural information and expertise to farmers in remote and underserved regions of Southeast Asia and the Pacific.
• On February 3, 2022, Semtech Corporation, a California-based leader in high-performance analog and mixed-signal semiconductors, announced that ICT International, an IoT solutions provider specializing in environmental applications, has integrated Semtech's Long-Range (LoRa) devices and the Long-Range Wide-Area Network (LoRaWAN) standard into their water quality monitoring system.