INTERIOR CAR ACCESSORIES MARKET ANALYSIS

Interior Car Accessories Market Size and Trends

Global interior car accessories market is estimated to be valued at US$ 304.31 Bn in 2024 and is expected to reach US$ 446.12 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

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The market is witnessing positive trends due to growing consumer preference for vehicle customization and aftermarket modifications. Rising demand for luxurious and premium interiors among consumers  encourages manufacturers to develop innovative and technologically advanced accessories. Increasing production of passenger vehicles along with burgeoning middle-class population boosts sales of interior car accessories. Advancements in material and development of multifunctional accessories can offer growth opportunities. However, high costs of innovative products may limit their adoption.

Rising demand for customization and personalization

The automotive industry has witnessed a notable shift in recent times, where customers are focusing more on customizing and personalizing their vehicle interiors according to their tastes and preferences. This has boosted demand for aftermarket interior accessories that enable vehicle owners to customize elements like seating, lighting, electronics, floor mats, trunk organizers and many other interior parts. People are choosing innovative accessories made from a variety of materials like leather, wood and other premium fabrics to upgrade their interiors and create an ambience they desire. There has been huge demand for bespoke and niche accessories among wealthy customers who want their high-end vehicles to truly reflect their unique personalities. With high-quality options available at affordable prices, people now have a plethora of possibilities to experiment with interior trims, designs, textures and themes.

For instance, in June 2022, Maruti Suzuki, a India-based leading automobile manufacturer, launched the latest iteration of its sub-4-meter SUV- the Maruti Suzuki Brezza. The new Brezza comes equipped with a cutting-edge 9-inch touchscreen infotainment system, dubbed SMART PLAY PRO+, offering enhanced connectivity and entertainment features to customers.

Market Concentration and Competitive Landscape

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Changing lifestyles and increasing use of vehicles

Evolving lifestyles and changing use of vehicles among the populace can also drive the market growth. Cars are no longer just a mode of transportation but have become an extension of one's personality and status. With growing urbanization, busy work schedules and increasing traffic congestion in cities, people are also finding multipurpose uses for their vehicles beyond daily commuting. Many people are transforming the car interiors into mini offices, relaxing spaces or places to pursue hobbies while waiting in traffic jams. Other people customize car interior for family trips or other recreational activities like camping, sports and road trips. The diverse purposes served by vehicles boosts demand for versatile, high-utility and comfort enhancing accessories. Growing popularity of road trips, vacation travels and outdoor leisure activities boosts demand for customizable organizers, entertainment units, charging solutions and other travel-friendly accessories. As vehicles play a more integral role in our modern lifestyles, people are seeking car interiors that can be effectively adapted to serve new and diverse purposes. With vehicles occupying greater space in our daily lives, there is a growing demand for innovative interior solutions that can seamlessly integrate with and support the changing needs of drivers and passengers.

Key Takeaways from Analyst:

Global interior car accessories market is expected to witness steady growth in the near future. Rising demand for passenger vehicles worldwide will drive more consumers to enhance the interiors of their vehicles. North America dominate the market due to high vehicle ownership and demand for premium products. However, countries in Asia Pacific are expected to witness the fastest growth led by China and India. Increased spending power and rising middle-class population allows more consumers to splurge on aesthetic and functional accessories.

While rising vehicle prices can dampen overall sales to an extent, the availability of affordable aftermarket options will support the market growth. Product innovation and development of multi-functional accessories catering to driver comfort and safety are key trends in the market. Presence of counterfeit products can hamper the market growth. Original equipment manufacturers collaborate with design companies to launch exclusive accessory lines increasing their appeal. Growing popularity of customization among car enthusiasts also works in favor of manufacturers.

Market Challenges: High costs of premium and customized accessories

The high costs of premium and customized interior car accessories can hamper the global interior car accessories market growth. As vehicle owners are increasingly opting for customization options to enhance the interior aesthetics and driving experience, the prices of these luxury add-ons have inflated significantly over the past few years. OEM-grade accessories demand top-notch quality materials and innovative designs but it is expensive. This makes them unaffordable for a large section of buyers.

Moreover, custom aftermarket accessories crafted from high-quality leather, wood, and aluminum involve substantial investment of time and money for installation and often require expert assistance. While these offer uniqueness, many consumers shy away due to the heavy financial implication.  The costs have increased further due to increasing raw material prices, labor charges, overhead expenses, import duties, and market competition among manufacturers and retailers.

Market Opportunities: Development and marketing of eco-friendly and recyclable accessories

Developing and marketing of eco-friendly and recyclable accessories can offer opportunity for growth of global interior car accessories market. With growing environmental consciousness among consumers and strict government regulations around the world to reduce plastic waste, there has been huge demand for sustainable products made from recyclable materials.

Car accessory manufacturers can tap into this demand by focusing on developing interior accessories like mobile holders, air fresheners, storage compartments, and others made from recycled plastic, bamboo, recycled paper or other natural and compostable materials. Dashboard mats, seat covers and floor mattings created from reused cloth material or recycled vinyl can gain popularity. Research shows that nearly 60% of consumers consider environmental footprint while purchasing auto accessories now and are willing to pay 10-15% more for sustainable options.

This shift toward eco-friendly options presents a major growth avenue for companies. As a pioneer in this segment, a company can gain strong brand loyalty and premium pricing. Forward-looking innovation in material science to create long-lasting and high-performance recyclable products will help companies stay ahead of competition. Collaboration with recycling facilities to take back used products and materials for reuse can also strengthen the circular supply chain model.

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Insights, By Product Type - Consumers' rising dependency on connectivity and infotainment

In terms of product type, electronic accessories segment is estimated to contribute the highest market share of 31.4% in 2024, owing to consumers' rising dependency on connectivity and infotainment inside the vehicle. With advancements in technology, modern vehicles are equipped with various electronic features that enhance convenience and comfort during travel. Features like Bluetooth connectivity, GPS navigation, rearview cameras, touch screens for multimedia have become common in most car models nowadays. This has boosted demand for electronic accessories in aftermarket as well as OEM fitments. Owners prefer upgrading their existing car audio-video systems or installing new gadgets to access connectivity and entertainment on- the- go. Growing adoption of smartphones and demand for seamless integration, preference for enhanced safety through rear cameras and sensors, need for navigation aids in unfamiliar locations, and inclination towards customizing infotainment setup can drive the segment growth.

Insights, By Vehicle Type - Riding high on mini car popularity

In terms of vehicle type, mini segment is estimated to contribute the highest market share of 42.4% in 2024. The mini car or A-segment cars have gained popularity worldwide due to their affordable price points, fuel efficiency and manoeuvrability in congested urban environments. With rapid urbanization and changing mobility preferences, small cars prove to be a practical choice for commuting short distances within cities. Moreover, mini cars are an ideal first vehicle for young adult drivers and college goers with limited budgets. Leading automakers have launched several attractive mini models to cater to this burgeoning customer mini segment. As mini car sales volumes increases, their interior accessory attachments have amplified in tandem. Car owners like customizing mini-interiors with stylish color or material seat covers, floor mats, music systems and other add-ons to enhance the look and feel. Some key factors boosting mini car accessories demand include larger target base of entry-level buyers, rising affordability across developing regions, and preference for personalized interior aesthetics at low price points.

Insights, By Channel Type - Aftermarket leads due to DIY attitude

In terms of channel type, aftermarket segment is estimated to contribute the highest market share of 58.4% in 2024. After buying a new vehicle, many owners prefer modifying or upgrading certain interior features on their own instead of being dependent on automakers. The aftermarket industry is driven by growing do-it-yourself (DIY) attitude among car enthusiasts and independent installers. Some key factors driving the aftermarket space include wide availability of generic accessories at competitive costs compared to OEM parts, expansion of e-commerce channels, customized product options as per driver needs and tastes, and convenience of installing add-ons without visiting a dealership. A car interiors age, the need for replacement parts like seat covers, floor mats, door trims arise more frequently in the aftermarket circuit. Some customers also want changing their interior décor periodically without burdening their vehicle warranty.

Regional Insights

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North America has dominated the global interior car accessories market with an estimated market share of 35.8% in 2024, due to high vehicle ownership and preference for personalization in the U.S. and Canada. The region accounts for over 30% of the global market value annually with the U.S. alone contributing more than half of the North America. This can be attributed to the large overall automotive industry and strong presence of leading aftermarket brands such as WeatherTech, Cargo Mat, and Pioneer in the region. North American consumers are also more willing to spend on customizing the look and feel of their car interiors which has benefited many modification product categories including floor mats, car organizers, lights and speakers.

On the other hand, Asia Pacific is emerging as the fastest growing regional market for interior car accessories globally. The market across nations such as Thailand, Indonesia and Philippines witness growth between 2015-2020 due to rising middle-class population and purchasing power in these developing economies over the period. Vehicle ownership rates had increased rapidly across Southeast Asian countries, and this has boosted demand for all automotive aftermarket products including interior accessories. Original Equipment Manufacturers like Toyota and Honda also played a key role through their widespread production facilities supplying global Southeast Asian markets from countries including Thailand. These regional trade links ensured affordable pricing and availability of a diverse product range locally which further supported interior car accessories market growth. Strong exports from large Southeast Asian automotive manufacturing hubs like Thailand also indicate rising internationalization of interior styling trends from the region.

Market Report Scope

Interior Car Accessories Industry News

• In November 2022, Qualcomm Technologies Inc. and Renault SA announced a partnership to develop high-performance digital platforms for the next generation of Renault vehicles. Under this agreement, Qualcomm will provide its Snapdragon digital chassis technology to support the digital cockpit, connectivity, and Advanced Driver Assistance Systems (ADAS) features in Renault's upcoming vehicle models.
• In November 2022, Harman International, a subsidiary of Samsung Electronics, revealed a partnership with Renault SA. As part of this collaboration, Harman International will supply the new Renault Austral model with custom-designed, high-performance Harman Kardon loudspeakers.
• In October 2022 Hyundai Mobis and Luxoft have jointly developed a next-generation in-vehicle infotainment (IVI) platform called the Mobis Infotainment System (MIS) that can control up to six displays, including a digital cluster, augmented reality heads-up display, center stack display, and three passenger displays. The new platform was unveiled at the International Suppliers Fair in Germany in October 2022, as the two companies aim to promote the advanced IVI system to global automakers.
• In June 2022, Nio Inc. introduced their ES7 sports utility vehicle in the Chinese market. The ES7 is equipped with an advanced infotainment system that features a 23-speaker surround-sound configuration, providing an immersive audio experience for passengers.

*Definition: Global Interior Car Accessories Market covers a wide range of interior accessories that enhance the style, comfort, and functionality of vehicles. This market includes accessories such as floor mats, car cushions & pillows, fragrance products, communication products, phone holders, air fresheners, charging products, organizers, and hidden storage compartments. These accessories help protect vehicles from wear and tear, add style and flair to interiors, and provide convenience features for occupants. The growing demand for customization and personalization of vehicle interiors is driving the global market for interior car accessories.

Market Segmentation

•  Product Type Insights (Revenue, US$ Bn, 2019 - 2031)
  • Covers
  • Car Mats
  • Knobs
  • Electronic Accessories
  • Car Cushions and Pillows
  • Central Locking System
  • Others
•  Vehicle Type Insights (Revenue, US$ Bn, 2019 - 2031)
  • Mini
  • Hatchback
  • Sedan
  • SUV/MUV
  • Sports-Car
  • Others
•  Channel Type Insights (Revenue, US$ Bn, 2019 - 2031)
  • Aftermarket
  • OEM
• Regional Insights (Revenue, US$ Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • South Africa
    • Rest of Middle East & Africa
• Key Players Insights
  • Car Mate Mfg Co., Ltd.
  • Classic Soft Trim, Inc.
  • Continental AG
  • Covercraft Direct LLC
  • Covercraft Industries LLC
  • Denso Corporation
  • Faurecia
  • Garmin Ltd.
  • Grupo Antolin
  • Harman International Industries, Incorporated
  • Lloyd Mats
  • MOMO Srl
  • O'Reilly Auto Parts
  • Pecca Group Berhad
  • Robert Bosch