INSTANT COFFEE MARKET ANALYSIS

Instant Coffee Market, By Product Type (Agglomerated, Freeze Dried, and Spray Dried), By Trade (Modern Trade, and Regular Trade), By Packaging Type (Sachet & Pouches, Jars, and Others (Bags, Cans, etc.), And by Region (North America, South America, Asia Pacific, Europe, and Middle East & Africa)

Instant Coffee Market: Recent Developments

In January 2022, instant coffee brand Sleepy Owl launched premium instant coffee, expanding its product portfolio and widening its accessibility as a brand, which is available in three flavors, namely Original, French Vanilla, and Hazelnut, and these do not contain any artificial flavors and preservatives.
In March 2022, Melbourne's coffee roaster Beat Coffee launched a specialty instant coffee that captures quality, flavor, and convenience in a single sachet. The freeze-drying process involved in it enables the vibrancy of the coffee to be captured instant, which keeps the caramel and honey-flavored notes.
In April 2021, Nescafe expanded its portfolio with the launch of a Roastery Collection range in a move designed to give consumers the flavor of the artisan coffee that they would expect from a coffee shop. The Nescafe Gold Blend Roastery collection includes two instant coffee blends, Light Roast and Dark Roast, each made with Arabica beans.