INSTANT COFFEE MARKET ANALYSIS

Market News

Instant Coffee Market: Recent Developments

• In January 2022, instant coffee brand Sleepy Owl launched premium instant coffee, expanding its product portfolio and widening its accessibility as a brand, which is available in three flavors, namely Original, French Vanilla, and Hazelnut, and these do not contain any artificial flavors and preservatives.
• In March 2022, Melbourne's coffee roaster Beat Coffee launched a specialty instant coffee that captures quality, flavor, and convenience in a single sachet. The freeze-drying process involved in it enables the vibrancy of the coffee to be captured instant, which keeps the caramel and honey-flavored notes.
• In April 2021, Nescafe expanded its portfolio with the launch of a Roastery Collection range in a move designed to give consumers the flavor of the artisan coffee that they would expect from a coffee shop. The Nescafe Gold Blend Roastery collection includes two instant coffee blends, Light Roast and Dark Roast, each made with Arabica beans.