INSTANT BEVERAGE PREMIXES MARKET ANALYSIS

Instant Beverage Premixes MarketSize and Trends

Global Instant Beverage Premixes market is segmented into:

By Product Type

• Instant Coffee
• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Soups
• Others

By Form

• Powder
• Sugar-Based Form
• Sugar Free Form
• Paste
• Granular

By Distribution Channel

• Hypermarkets
• Supermarkets
• Online Stores
• Convenience Stores
• Others

Instant coffee premix segment dominated the instant beverage premix market in 2016. This is owing to coffee being the preferred drink in the world. According to International Coffee Organization, the consumption of coffee was 155.1 million bags in 2016–2017, which is expected to increase up to 157.6 million bags in 2017–2018. Moreover, players in the market are focusing on launching instant coffee premixes, which is further expected to aid in growth of the market. For instance, in 2015, Tata Global Beverages Limited entered into instant coffee business through the launch of Tata Coffee Grand.

Online stores segment is projected to exhibit high growth over the forecast period. This growth is attributed to increasing inclination of consumers towards online shopping, owing to high availability of options, discounts, home delivery, and others. Therefore, major players are focusing on collaborating with online shopping stores to enhance their businesses and consumer base. For instance, in 2016, Nestle India partnered with Snapdeal for the distribution of its new Nescafé Sunrise Insta-Filter product.