INFLUENCER MARKETING PLATFORM MARKET ANALYSIS

Key Developments

• In May 2023, FINTroop, the flagship influencer management platform of Dot Media, a creative martech startup, was launched. FINTroop aims to deliver brand messages in a creative and imaginative manner, balancing the creative freedom of content creators with the core values and principles of brands within the financial ecosystem.
• In February 2023, Triller completed the acquisition of Julius, a leading influencer marketing platform, as part of its strategy to strengthen its creator-focused offerings. This integration aims to provide Triller's customers with deeper cross-platform insights into creators and their audiences, as well as enhanced tools to track and measure the impact of influencer campaigns, thereby improving return on investment.
• In April 2022, Mavrck, a prominent influencer marketing platform, announced a collaboration with a leading social media marketing and commerce platform catering to small businesses and creators.
• In June 2021, Marriott International, Inc. integrated the services of Upfluence Inc. to improve their influencer discovery, marketing, and campaign tracking capabilities globally.
• In January 2023, Affluence Hub launched two innovative features to elevate its influencer marketing platform. The first is a campaign tracker tool, which offers brands detailed insights and analytics to monitor influencer campaign performance, track key metrics, measure ROI, and optimize marketing strategies for better results. The second feature is instant payment for influencers, ensuring they receive their earnings promptly after completing campaign requirements.