INFLATABLE TENT MARKET ANALYSIS

Regional Analysis

Market Outlook

North America is the largest market for inflatable tents, owing to abundant camping sites in the region and increasing number of people participating in camping activities. According to the Outdoor Industry Association, the citizens in the region prefer outdoor activities to experience solitude, talk to new and varied people, experience excitement and adventure, get away from usual demands and various other reasons.

Popularity of camping is increasing, with more people in the U.S. taking up camping as a hobby. According to The National RV Dealers Association, 13 million households in the U.S. had planned to camp in 2017. According to the Outdoor Industry Association, in 2017, the most popular camping shelter used was the camping tent with 69% citizens opting for it over other shelters such as cabins, bivy, and yurt. Furthermore, the people who are new to camping, were slightly higher in number when compared to the existing campers and preferred to purchase tents. According to the Outdoor Industry Association, Millennials accounted for around 38% of the total active campers in the U.S in 2017 and this factor is expected to drive growth of the inflatable tents market in the region.

Europe is the fastest growing market for inflatable tents, owing to its camping and hiking culture. For instance, France has high number of trekking, camping, and hiking destinations, where people from France as well as other tourists actively participate in adventure activities and buy the requisite equipment required for these activities. According to Go Camp France, France is leading in the European camping market and is second in the world. In 2015, campers spent approximately 113 million nights on campsites, which was a 3.5% increase from the previous year. This indicates that there is a huge demand for camping activities, which further increases demand for tents.