INFANT NUTRITION MARKET ANALYSIS

Infant Nutrition MarketSize and Trends

The infant nutrition product market is broadly classified as baby food and infant formula. These segments are similar in application, though have different growth drivers.  Prepared food, dried food and other foods come under the baby food segment, whereas the follow-On milk, specialty baby milk, infant milk and growing milk comes under the infant formula segment. Product innovation is a major factor fueling growth of the baby food segment, while constant endeavor of market players towards enhancing product quality augments growth of the infant formula segment. A recent trend observed in the global infant nutrition market is that of increasing consumer inclination towards organic products. Consumers, especially in developed countries in North America and Europe are willing to pay premium amounts for such products, owing to the general perception of these being more healthy and safe as compared to conventional products.

Increasing consumer inclination towards organic products:

Infant Nutrition Market Taxonomy:

Global Market by Product Type:

• Baby Food
• Infant Formula

Global Market by Formulation:

• Powder
• Liquid
• Ready-to-eat

Global Market by Distribution Channel:

• Retail Pharmacies
• Super Markets & General Stores
• E-commerce

Global Market by Geography

• North America
• Europe
• APAC
• Latin America
• Middle East
• Africa

Growing consumer base and economy of emerging countries would play a major role in the growth of infant nutrition market in the near future:

In the next few years, it is expected that the global infant nutrition market will show healthy growth. In the last few years the sale of infant nutrition products in developed countries has shown single digit growth rate. As the slowly increasing population, low birth rate and due to market saturation. In case of emerging countries, the market has grown by double digit rate due to increasing population and economy of the countries at high rates and increasing awareness about infant nutrition.

China holds the largest market share in APAC region as it has the highest birthrate and the companies are focusing on the sale of premium products in China, considering its growing economy and growing income of the middle class population.

Market Trends:

According to the Center for Disease Control and Prevention, the total number of births in the U.S. in 2014 was 3,988,076. The birth rate was 12.5 per 1000 people in the region. Moreover, the general fertility increased to 62.9% per 1000 women in the age group of 15 to 44. This rise in fertility is an indicator of the increased birth rate. Owing to the above mentioned reasons, the global infant nutrition market is estimated to grow at a considerable rate over the forecast period.