INFANT NUTRITION MARKET ANALYSIS

Market Challenges And Opportunities

Market Drivers:

• Marketing strategies adopted by infant nutrition product manufacturers to spread awareness regarding importance of feeding baby food and infant formulas is driving growth of the market. For instance, in 2017, Nestlé Indonesia launched 'Start Healthy, Stay Healthy' program to provide knowledge and skills to help consumers make right choices regarding food and nutrition, during pregnancy and the first two years of child’s life.
• According to International Labor Organization’s report on Women at Work- Trends 2016, the share of women in wage and salaried work more than doubled, from 26.3% in 1995 to 55.3% in 2015. Rising population of working mothers is significantly increasing adoption of infant formulas for their babies, which is positively contributing towards growth of this market.
• Product innovation supported by technological development is creating opportunities in infant nutrition market. For instance, in infant milk formula manufacturing, advanced spray drying technique is adopted in order to obtain high product quality and to reduce power consumption.
• Probiotic plays an important role in infant formula products. Probiotics are organisms that enrich the beneficial microbes in the human stomach for proper functioning of the body metabolism and hence are considered as a vital ingredient in the infant formula market. Thus, probiotics serve as a major area of growth opportunity across the market.