INFANT FORMULA MARKET ANALYSIS
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North America remains the dominant region in the global infant formula market with an estimated 37.6% share in 2024. With presence of key players like Nestle, Abbott and Mead Johnson, the U.S. accounts for the largest share. Wide acceptance of infant nutrition products and growing working women population are driving the sales of product. Moreover, the premiumization trend is prominent with consumers willing to pay higher prices for value-added formulations. The market growth is also driven by frequent new product launches catering to specific nutrition requirements.
Asia Pacific has emerged as the fastest growing regional market. China is the single largest country market and witnessed impressive growth in recent years. Another major factor is the shift to urbanization resulting in higher nuclear families and working mothers relying on nutrition products.
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