Challenges: Government Regulations and rise of plant-based and organic formulas

Regulations vary widely between countries, making it difficult to market products uniformly. Consumer concerns about the sourcing and processing of ingredients can also hamper the market growth. Addionally, Breastfeeding advocacy groups pressure manufacturers with accusations of aggressive marketing undermining breastfeeding. The rise of plant-based and organic formulas has increased competition in an already crowded market.

Opportunities: Rapid urbanization and increasing employment of women

Rapid urbanization globally and increasing employment of women in developing nations boosts demand for infant formula. Growing middle class in Asia and Latin America represents an immense potential customer base. Advancements in formula composition aimed at improved nutrition, digestion and immunity support command premium prices. Moreover, the market for specialty formulas to address allergies, colic and other issues continues expanding.

Infant Formula Market Report Snapshots