INFANT FORMULA MARKET ANALYSIS

Infant Formula Market, By Ingredient (Cow’s milk based, Soy Based, Hypoallergenic, Others), By Form (Powder forms, Liquid concentrate forms, Ready-to-feed forms), By Distribution Channel (Supermarkets and Hypermarkets, Convenience stores, Online, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Apr 2024
Code : CMI2330
Pages :136
Formats :
Excel and PDF
Industry : Food and Beverages

Challenges: Government Regulations and rise of plant-based and organic formulas

Regulations vary widely between countries, making it difficult to market products uniformly. Consumer concerns about the sourcing and processing of ingredients can also hamper the market growth. Addionally, Breastfeeding advocacy groups pressure manufacturers with accusations of aggressive marketing undermining breastfeeding. The rise of plant-based and organic formulas has increased competition in an already crowded market.

Opportunities: Rapid urbanization and increasing employment of women

Rapid urbanization globally and increasing employment of women in developing nations boosts demand for infant formula. Growing middle class in Asia and Latin America represents an immense potential customer base. Advancements in formula composition aimed at improved nutrition, digestion and immunity support command premium prices. Moreover, the market for specialty formulas to address allergies, colic and other issues continues expanding.