INDOOR POSITIONING AND INDOOR NAVIGATION (IPIN) MARKET ANALYSIS

Regional Analysis

Global Indoor Positioning and Indoor Navigation (IPIN) Market: Regional Insights

On the basis of region, the global indoor positioning and indoor navigation (IPIN) market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted for the largest market share in the global indoor positioning and indoor navigation (IPIN) market in 2018 in terms of revenue and is expected to retain its dominance over the forecast period. The market growth in this region is due to increasing adoption of advanced wireless connectivity technologies such as 3D-based indoor positioning system across various industry verticals such as retail, airports, energy, healthcare, and utilities among others. Furthermore, the presence of leading players such as Apple Incorporation, Google, Microsoft, and Qualcomm in North America is driving the market growth. For instance, in 2019, Apple Incorporation, an American multinational technology company, launched a whole new feature for indoor navigation services. Apple’s indoor mapping service is available in 279 major cities across the globe, mainly in the U.S., the U.K., Spain, and Australia. Apple launched its indoor navigation system for all its iPhone users in 2017.

Furthermore, Asia Pacific is expected to be the fastest growing region in the market over the forecast period, owing to increasing penetration of smartphones across emerging economies such as China and India. For instance, according to a report from GSMA intelligence, in 2018, smartphone penetration in China was 58% and in India, it was 27.7%.