Key players are focusing on adoption of inorganic growth strategies such as mergers and acquisitions, in order to expand their market presence and geographical reach. For instance, in 2018, Here Technologies, a mapping company, which was valued at around US$ 3 billion, acquired Micello, which operates a platform for creating, editing, and publishing indoor maps. This acquisition helped HERE Technologies to provide advanced location services and world-class mapping of both indoors and outdoors to its clients.
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