INDONESIA INFANT NUTRITION MARKET ANALYSIS

Market Challenges And Opportunities

Indonesia Infant Nutrition Market: Restraints

• High Cost of Infant Food Products: One of the major restraints in the global infant food market is the high cost of infant food products. The cost of infant food products is significantly higher than the cost of regular food products. This makes it difficult for low-income families to afford infant food products. This could limit the growth of market as families may look for cheaper alternatives. The high cost of infant food products is due to the use of high-quality ingredients, extensive research and development, and strict manufacturing processes. Infant food products are also subject to stringent regulations and standards, which further increases the cost of production. The high cost of infant food products may also lead to concerns about affordability and accessibility, especially in developing countries where malnutrition is a significant problem. For Instance, in 2022, Nestlé has increased prices by 9.8% in Q1, compared to Q1 2022, reaching an organic growth of 9.3%. Signaling general volume of sales has decreased by 0.5%.
• Indonesia Infant Nutrition Market: Trends: According to the World Bank, Indonesia is the fourth-largest populous country in the world. For convenient services and attractive offers, stores, including convenience and department stores, supermarkets, hypermarkets, etc., ensure the availability of different products under one roof. So for customers, it is easy to purchase daily goods in large quantities. Stores, supermarkets, hypermarkets etc. have already established trust among people, which is the key driver expected to boost the growth infant nutrition market over the forecast period.