Indonesia Dietary Supplements Market, by Supplement (Vitamins, Minerals, API’s, Amino Acids, Enzymes, Botanicals, Carotenoids, and Others), by Application (Sports Nutrition, Medicinal Supplements, Personal Care Supplements, and Others), by Form Industry (Tablets, Capsules, Powder, Liquids, Soft Gels, and Gel Caps), by Age Demographics (Infant, Children, Adult, Pregnant Women, and Geriatric Population) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Published In : Mar 2022

Code : CMI4969

Pages :70

Formats :

Excel and PDF

Industry : Food and Beverages

Market Challenges And Opportunities

Drivers

Rising awareness regarding health & wellbeing and increasing health issues at all age levels across Indonesia are expected to drive the growth of dietary supplements market in the country. Moreover, government healthcare campaigns in association with local dietary supplements manufacturers to increase awareness about the benefits of vitamins and other essential nutrients are projected to boost the growth of the dietary supplements market in Indonesia. For instance, the Indonesian National Health Development Program is supported by hospitals and other community-based health care facilities. The Ministry of Health (MoH) has overall responsibility for the nation’s health care policy. It manages and operates health care programs, including staffing, education and training, and health services.

Market Restraints

Strict Government Regulations Imposed on Food Supplements. For instance, government authorities such as BPOM (Badan Pengawas Obat dan Makanan), Kementrian Kesehatan (Ministry of Health), and Kementrian Perdagangan (Ministry of Trade of Goods) have control of all healthcare policies and regulations in Indonesia. These factors are some of the key reasons restraining the market growth.

Market Opportunities

Expansion of the food and beverage industry in Indonesia is expected to provide lucrative opportunity to the dietary supplements market. For instance, aaccording to the Indonesian Food and Beverage Association (Gapmmi) study, Indonesia's food and beverage industry showed significant growth of around 8.5% (y/y) in 2017. In addition, Indonesia is the most lucrative market for Foreign Direct Investment (FDI). According to Badan Koordinasi Penanaman Modal (BKPM) data, FDI in Indonesia's food and beverage industry accounted for US$ 1.5 billion in 2015. Expansion of food industry is expected to create opportunities for global and local key players to tap the potential market for dietary supplements, especially in emerging economies.