Market News
Recent Developments
- In November 2022, Catch Salts & Spices, a brand of DS Group, launched a new advertising campaign with actors Akshay Kumar and Bhumi Pednekar. This is aimed to strengthen the company's position in the market
- In September 2020, Kerala-headquartered Eastern Condiments Pvt Ltd., a spice and masala powder maker, was acquired by Norwegian conglomerate Orkla.The acquisition was part of Orkla's strategy to expand its presence in the Indian market and strengthen its position in the fast-growing food and beverage sector.Eastern Condiments is a well-established brand in India, with a strong presence in the southern and western regions of the country. The company produces a wide range of spice and masala powders, as well as pickles, rice, and other food products.
- In July 2022, India-based Emami Agrotech, the food manufacturing division of the Emami Group, launched its new brand Mantra Spices. The brand includes pure and blended powder spices and tastemakers that are manufactured using cryogenic grinding technology, technique of pulverizing spices and herbs at freezing temperatures, in Jaipur, India.
Competitive players
Major players operating in the India spices market include Everest Food Products Pvt Ltd., Aachi Spices & Foods Pvt Ltd., Dabur India, DS Group, Eastern Condiments Private Limited, Mahashian Di Hatti Private Limited, MTR Foods Pvt Ltd., Patanjali Ayurved Limited, Pushp Brand (India) Pvt. Ltd., and Ushodaya Enterprises Private Limited.