INDIA MEDICAL NUTRITION MARKET ANALYSIS

India Medical Nutrition MarketSize and Trends

The India Medical Nutrition Market is estimated to be valued at US$  466.5 million in 2023 and is expected to exhibit a CAGR of 8.1% during the forecast period (2023-2030).

The India medical nutrition market is expected to experience steady growth over the next five years. One of the main drivers for growth is the rising aging population and prevalence of chronic diseases like diabetes, cancer and malnutrition. As lifestyle diseases continue to rise rapidly, the demand for nutritional products tailored to specific health needs will increase. However, high costs of specialty medical foods remain a restraint to the industry's expansion into lower-tier cities and rural areas. The market is currently dominated by nutrition products for adult nutrition, especially those addressing nutrition needs in chronic illnesses. Within this segment, products for diabetes management have the largest share. However, pediatric nutrition is expected to emerge as the fastest-growing segment, driven by rising malnutrition rates among children.

Figure 1. India Medical Nutrition Market Share (%), By Indication, 2023

Increasing Prevalence of Chronic and Lifestyle Diseases: The growing incidence of chronic diseases and changing lifestyles have been major factors fueling growth of India medical nutrition market. Non-communicable diseases like diabetes, cardiovascular issues, and cancer have risen substantially over the past decade due to rapidly deteriorating dietary habits and rising levels of stress. As per the Indian Council of Medical Research (ICMR), prevalence of diabetes and pre-diabetes among adults increased from 9.3% in 2017 to 13.6% and 29.7%, respectively, in 2020. The WHO estimates that cardiovascular diseases now account for over 25% of all deaths in India each year. The latest data from the National Cancer Registry Programme also shows colorectal, breast and lung cancers growing at an annual rate of over 4% between 2020-2022.

Figure 2. India Medical Nutrition Market Share(%), By Region, 2023

India Medical Nutrition Market Segmentation:

The India medical nutrition market report is segmented by nutrition type, by patient type, by indication, by route of administration, by distribution channel

• By nutrition type , the market is segmented into proteins, carbohydrates, multi-vitamins, antioxidants, amino acid, fibers, minerals and others. Out of which, proteins are expected to hold a dominant position in the India medical nutrition market during the forecast period owing to rising health awareness among consumers.
• By patient type, the market is segmented into infant nutrition, adult nutrition, and geriatric nutrition. Out of which, the adult nutrition is expected to hold a dominant position in the India medical nutrition market during the forecast period owing to the owing to rising prevalence of lifestyle diseases. There has been a noticeable spike in conditions like diabetes, high blood pressure, cardiac problems, etc. affecting working professionals in the age group of 25-55 years.
• By  Indication, the market is segmented into diabetes, cancer, gastrointestinal diseases, metabolic syndromes, and others. Out of which, cancer is expected to dominate the market over the forecast period, and this is attributed to the growing cancer burden coupled with increasing awareness among healthcare professionals and patients about nutrition therapy's benefits.
• By route of administration, the market is segmented into oral, enteral and parenteral. Out of which, oral is expected to dominate the market over the forecast period, and this is attributed to the ease of consumption of nutrition products.
• By distribution channel, the market is segmented into hospitals, home care settings, long term care, and ambulatory surgical centers. Out of which, hospitals, is expected to dominate the market over the forecast period, and this is attributed to the easy availability of the products.
• Among all the segmentation, the indication segment is expected to dominate the market over the forecast period, and this is attributed to increasing prevalence of the diseases.

India Medical Nutrition Market: Cross Sectional Analysis:

• Increasing awareness about desk bound lifestyle and disease associated with them is will led to increase in the demand for nutritional products. There is a growing understanding among Indians about the various health benefits of consuming sufficient protein in daily their diet. This has led to a higher demand for protein-rich foods and supplements. Hence, increasing demand for protein-based products among the adult population will drive market growth over the forecast period. For instance, as per data released by the Ministry of Health and Family Welfare in November 2021, around 62% of Indian population suffers from protein deficiency to some extent. This puts them at high risk of developing lifestyle diseases. The ministry has been running various campaigns since 2020 to educate citizens about the importance of balancing macronutrients, including adequate protein intake. These efforts seem to be paying off as people are gradually shifting towards more protein-focused diets.
• As per data released by the Ministry of Health and Family Welfare in November 2021, around 62% of the Indian population suffers from protein deficiency to some extent. This puts them at high risk of developing lifestyle diseases. The ministry has been running various campaigns since 2020 to educate citizens about importance of balancing macronutrients including adequate protein intake. These efforts seem to be paying off as people are gradually shifting towards more protein-focused diets.