INDIA MASKING TAPE MARKET ANALYSIS

India masking tape market is expected to surpass US$ 340.5 million by the end of 2030 and exhibit a CAGR of 4.59% during the forecast period (2023-2030).

Market Drivers

Soaring demand for masking tape in the paint industry

Masking tape is used to seal areas that do not need painting. In addition, this tape can be easily removed after use. Masking tape is used for painting due to it offers sharp and perfect edges. It is suitable for outdoors and indoors use due to its perfect finish, and easy to use nature. Moreover, excellent adhesion, easy unwind, multi-surface performance, and others are major factors that are fueling demand for masking tape in the paint industry.

Market Trends

Increasing awareness regarding sustainable masking tape

Growing usage of sustainable masking tape is expected to bolster the india masking tape market growth. In addition, increasing number of masking tape manufactures are shifting their preference towards production of sustainable masking tape. This tape is also known as eco-tape and the popularity of this variant rides on its eco-responsibility. Moreover, self-adhesive and gummed-tapes made from paper, and therefore are considered excellent substitutes to vinyl and polypropylene tapes.

Market Restraints

Availability of painter’s tape is hindering the India masking tape market growth

The painter’s tape is designed for prevention of paint from exploiting into masked off surfaces and can be removed easily with no residue. This tape is made with more healthy backing as compared to masking tape. This tape offers extra sharp paint lines, which are used for painting shapes, stripes and decorative patterns on different surfaces. Growing use of painter’s tape as a substitute to masking tape is limiting the India masking tape market growth. Nevertheless, the high cost of painter’s tape is accelerating the India masking tape market growth.

Figure 1. India Masking Tape Market Revenue Share (%), By End-use Industry 2022

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Among these end-use industry, the building & construction is accounted for the largest India masking tape market share in 2022. Masking tape is customary in the construction sector. It is pressure-sensitive and widely employed during construction activities. Rapid expansion of manufacturing infrastructure and growth in the construction industry are major factors that are fueling the demand for masking tape in India. Moreover, it is suitable for exterior decorations and construction sites, due to its moderate viscosity. In addition, rampant urbanization in developing economies such as India the India masking tape market growth is accelerating.

By product type, India masking tape market is bifurcated into single side and double side masking tapes. Among these, double side masking tape is dominating the market share in 2022. It is tape which coated with glue on both sides and pressure-sensitive thin tape. It is specially designed tape with excellent surface adhesion, high shear strength and high durability. It offers resistance from corrosion and provides sustainable solutions along with high quality and excellent strength.

On the basis of adhesive type, India masking tape market is classified into acrylic-based adhesives, rubber-based adhesives, and others. Among these, rubber-based adhesives is accounted for the largest market share in 2022, owing to the fact that these have longer tracking period as compared to ordinary masking tape adhesives. On the other hand, acrylic-based adhesives offer UV resistance and moderate adhesion. These are used for surface protection, sealing, and bonding, among others. Thus, acrylic-based adhesives masking tape segment is expected to witness highest CAGR during the forecast period.

Figure 2. India Masking Tape Market Revenue Share (%), By Adhesive Type 2022

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India Masking Tape Market - Impact of Coronavirus (COVID-19) Pandemic

The breakout of the COVID-19 pandemic has negatively impacted all industries. According to the WHO, COVID-19 has interrupted the regular economy worldwide. The market players of masking tape have stopped the production process due to strict lockdowns. In addition, stringent regulations and social distancing disrupted the supply chain of raw materials, lack of manpower, and transportation facilities. However, growing disposable income, and increasing construction activities are boosting demand for making tape during post-pandemic.

Key Players

3M India, Berger Paints (Deon Tapes Industries Private Limited), Nitto Denko India Private Limited, Ajit Industries Private Limited (AIPL), Adhesive Specialties, Shaktiman Packaging Pvt. Ltd., Klingspor India Pvt. Ltd., Sumaxindia, Asian Paints (Scapa Tapes India Pvt Ltd), Pidilite Industries, S.R. Adhesive Tapes, Tesa Tapes India Pvt. Ltd., Lohmann Adhesive Tapes India Pvt. Ltd., Gomec Industries Pvt. Ltd., Gripking Tapes India Pvt. Ltd.

Definition – Masking tape is thin, pressure sensitive, and easy to tear paper. It widely used in several applications including building & construction, aerospace, electrical & electronics,  automotive, and others.