India Gin Market, By Type (London Dry Gin, Flavored/Specialty Gins, Craft Gins, and Others), By Price range (Economy/Value Gin, Mid-Range Gin, Premium Gin), By Distribution Channel (Liquor/Off-Trade Stores, Bars, Pubs, and Restaurants, Online/E-Commerce)

Published In : Jun 2024

Code : CMI3674

Pages :120

Formats :

Excel and PDF

Industry : Food and Beverages

Market Concentration and Competitive Landscape

India Gin Market Concentration By Players

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Increasing Female Participation in Bars and Lounges

There is a significant increase noticed in the number of women freely socializing and relaxing at bars, pubs and lounges. This has opened up gin's potential consumer base manifolds. Earlier perceived as a male-dominated drinking space, bars are now frequented equally by women independently or in social groups. Safety concerns have reduced considerably as ambiance and service standards at such establishments rose up in the recent past. Women's increasing financial independence has also meant higher disposable incomes which they are comfortable spending on premium beverages and experiences outside homes. Alcohol companies along with bars have successfully marketed gin-based cocktails to appeal equally to female tastes whilst also addressing health and wellness dimensions. Live music, theme nights, and innovative menus have made bars an exciting hangout place for women too. Greater participation and representation of women bodes well for the India gin market to expand its footprint.

Key Players Insights