INDIA CERAMIC SANITARYWARE MARKET ANALYSIS

The India Ceramic Sanitaryware market is estimated to account for 3,824.0 Mn in terms of value by the end of 2022 a CAGR of 11. 90 %  in terms of revenue, over the forecast period (2023 to 2030) to reach 10,635.3 Mn by 2030. Other materials like steel, fibre, etc. are not significantly replacing sanitary ware in the market owing to  its superior qualities, such as its resistance to abrasion, corrosion, and glassy surface, as well as its beautiful color options. Ceramic is a good option since it is affordable, simple to maintain, and has a wide range of colors. Sanitary products are a wise commercial choice.

India Ceramic Sanitaryware Market- Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 outbreak has majorly impacted the India ceramic sanitaryware market, owing to the strict lockdown and stringent regulations, followed by the government, and thus there was a decrease in demand for ceramic sanitaryware. Moreover, the production process of ceramic sanitaryware is disrupted due to social distancing and a lack of manpower. Moreover, due to COVID-19, there is a growing need for sanitary products in order to maintain good hygiene across the environment and increase cleaning. The rise in high-quality sanitary goods during the forecast period will fuel the market in the following year.

India Ceramic Sanitaryware Market - Growth Drivers

• Increasing per capita disposable income of the Indian consumer

Increasing per capita disposable income of the Indian consumer is a prime factor fuelling the market growth of ceramic sanitaryware. Indian consumers are spending more on luxury products and focusing more on the good feel and look of bath fittings. For instance, the housing program and the Pradhan Mantri Awas Yojana program helped to increase market demand for ceramic sanitary ware in both urban and rural areas of the nation. The housing programs created to construct 1 crore pucca homes in rural regions led to an increase in demand for ceramic sanitary ware on the market.

• Rising government initiatives for improving sanitation facilities in India

Rising government initiatives for improving sanitation facilities in India is projected to foster the market growth over the forecast period. For instance, in December 2016, Union Minister for Health & Family Welfare Shri J P Nadda and Union Minister of Human Resource Development Shri Prakash Javadekar introduced a ‘SwachhSwasthSarvatra’. SwachhSwasthSarvatra is a joint initiative of the Ministry of Health and Family Welfare and the Ministry of Drinking Water and Sanitation to achieve better health outcomes through improved sanitation and increased awareness and healthy lifestyles.

Figure 1. India Ceramic Sanitaryware Market, By End use, 2022

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India Ceramic Sanitaryware Market - Restraints

• Slow growth in the residential real estate industry

Slow growth in the residential real estate industry in India is expected to hinder the market growth of ceramic sanitaryware. The residential real estate industry in India is facing several challenges such as financial stress on developers, high unsold inventory, and delayed delivery of projects. Such factors are projected to negatively impact the market growth of ceramic sanitaryware in India.

• Lack of innovation and modernization in the sanitary product

Lower rate of replacement in the sanitary product due to a lack of innovation and modernization in the sanitary product is expected to hamper the market growth of India ceramic sanitaryware. Bath fittings products offered by top branded companies have a warranty of at least 10 years due to which consumers are less inclined to replace bath fittings as it requires high labor charges. Thus, low the replacement rate of bath fittings is a major factor expected to hinder the growth of the India ceramic sanitaryware market.

Figure 2. India Ceramic Sanitaryware Market, By India, 2022

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Market Opportunities      

• Increasing number of mergers and acquisitions for developing innovative sanitaryware product in India

Increasing number of mergers and acquisitions for developing innovative sanitaryware products in India is projected to offer lucrative opportunities to the market over the forecast period. For instance, in April 2017, bathroom products manufacturer Jaquar & Co Pvt. Ltd acquired a sanitaryware factory from Euro Ceramics Ltd for Rs 100 crore ($15.5 million). The plant, located in the Bhachau area of the Kutch district in Gujarat is spread over 17 acres. Jaguar operates five factories in India and one in South Korea. Therefore, the rising number of such merger & acquisitions is projected to propel the market growth.

• Growing demand for twin-flush water closets

Growing demand for twin-flush water closets is expected to augment the market growth over the forecast period. For instance, in February 2018, Parryware introduced power flush toilets and Shimmer collection for contemporary bathroom spaces. The products are exclusively designed for modern-day bathroom spaces and ideal fit for all bathrooms. Therefore, rising demand for such advanced product is expected to boost the market growth over the forecast timeframe. 

Market Trends 

• Rising demand from the residential and commercial sector

Expansion of production capacity by major manufacturers in order to cater to rising demand from the residential and commercial sectors is expected to gain traction in the market. For instance, in May 2017, Tile maker Somany Ceramics is looking beyond its mainstream business and is expanding its sanitaryware portfolio, with an objective to make pan India presence by next year. The company, which had a turnover of US$ 29.99 ast year, expects the sanitaryware segment to contribute about Rs. 400 crore in the overall revenue in the next three to four years.

By end use, the India Ceramic Sanitaryware Market is categorized into residential and commercial. Residential segment held the largest market share in 2022 and is further projected to grow at the highest CAGR during the forecast period owing to rising ceramic sanitaryware wide use in homes and other residential sectors. Moreover, the increase in the demand for modern and visually pleasing bathroom products, practically ceramic sanitaryware, is the result of growing urbanization and rising disposable incomes. In addition, the market for ceramic sanitaryware in the residential sector is being driven by the trend of renovating and upgrading bathrooms with smart and energy-efficient products.

India Ceramic Sanitaryware Market– Recent Developments

• In February 2022, HSIL Limited, one of the top producers of ceramic sanitaryware in India, revealed plans to build a new production plant in Gujarat for three years and $33.1 million dollars. With a production capacity of 2.3 million pieces annually, the new facility can assist HSIL in meeting the rising demand for its goods.
• In October 2021, Jaquar Group, a leading Indian bathroom and lighting solutions company, Artize, announced a new line of ceramic sanitaryware products. The new collection consists of washbasins, toilets, and urinals, and boasts rimless technology and self-cleaning coatings.
• In August 2021, Cera Sanitaryware Limited, another significant manufacturer in the Indian ceramic sanitaryware industry has made plans to increase production through the building of an additional plant in Andhra Pradesh with a 1.5 million piece yearly manufacturing capacity, the new factory can assist Cera in meeting the rising demand for its goods in India’s southern area.
• In April 2021, Roca Bathroom Products Pvt Ltd, a division of the Spanish company Roca Sanitario SA, which manufactures bathroom products, opened a brand-new, cutting-edge production plant in Tamil Nadu. The plant, with a 2 million piece annual production capacity, can produce ceramic sanitaryware goods under the Roca and Parryware brands.

India Ceramic Sanitaryware Market– Regional Insights

South India held the largest revenue share of 32.5% in the India ceramic sanitaryware market in 2022 and is expected to maintain its dominance over the forecast period. Furthermore, South India is projected to be the fastest-growing region in the India Ceramic Sanitaryware Market during the forecast period. The growth of the South Asia India Ceramic Sanitaryware market is attributed to greater awareness and higher literacy rates in certain areas, the South dominates in terms of sanitaryware consumption.

During the forecast period of 2023–2030, East India is expected to experience the fastest growth, due to rising demand for sanitaryware products in infrastructure.

India Ceramic Sanitaryware Market – Key Players

Major players operating in the India Ceramic Sanitaryware market include HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group

*Definition: A component utilised for hygienic purposes is ceramic sanitaryware, which comprises bathtubs, cabinets, sinks, and washbasins. Clays, quartz, and feldspar are used as raw materials in their production.