India Alcohol Market, By Beverage Type (Beer, Spirits, Wine, and Others), By Price Point (Premium/Luxury, Mid-range, and Economy/Value), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Liquor Stores, Online Platforms, and Bar and Restaurants)

Published In : Jun 2024

Code : CMI3145

Pages :120

Formats :

Excel and PDF

Industry : Food and Beverages

Market Concentration and Competitive Landscape

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Changing social norms and evolving attitudes

Society and culture play a big role in shaping consumption behaviors. India society is known to have deep-rooted conservative views when it comes to alcohol consumption historically. However, over the past decade, social attitudes have started evolving at a fast pace, especially in urban areas. Young Indias today have more exposure to global culture through easy access to media and internet. They are comfortable socializing over drinks and do not necessarily see alcohol as a vice anymore. Even in smaller towns and cities, people have become more open-minded about casual drinking. Changing mindsets have made alcohol more acceptable as a means of socialization, relaxation, and enjoyment rather than just inebriation. Alcohol companies promoting a moderate drinking lifestyle through their branding and responsible consumption campaigns have also helped mold positive social perceptions. Greater social acceptability of alcohol coupled with consumers' desire to socialize more freely is working in favor of the market.

Key Players Insights