Incontinence Skin Care Products MarketSize and Trends

By Product Type:

Wipes
- Wet Wipes
- Dry Wipes
Cream
- Barrier Cream
- Repair Cream
Cleanser
Body Wash & Shampoo
Others

By Distribution Channel:

Hypermarkets
Supermarkets
Specialty stores
Online Stores
Others

Among product type, wipes segment witnessed significant market share in 2016, as it is considered to be a convenient way to protect and sanitize skin from excess moisture or dryness. Moreover, owing to its cost effective nature, it is one of the most widely used product amongst the incontinence skin care products. Several market players are focused on developing new products to expand their product portfolio. For instance, in 2017, ConvaTec Group Plc., a medical technology company, launched ‘Sensi-Care’ skin protectant incontinence wipes for customers whose skin is at risk of breakdown due to incontinence.

Global Incontinence Skin Care Products Market Outlook:

North America is the leading incontinence skin care products market, owing to increasing awareness regarding side effects of obesity, which is responsible for growth of this market in North America. According to studies by Canadian Continence Foundation in 2014, around 3.5% of Canadian men and 7% of the Canadian women experience incontinence on a daily basis. Moreover, according to Urology Care Foundation, urinary incontinence affects a third quarter of the U.S. population. All these factors are expected to contribute to the growth of the market in this region.
Asia Pacific is projected to be the fastest growing market in incontinence skin care products. The region boasts of the highest population and also has rapidly increasing geriatric population, which are the major factors fueling growth of the market. According to United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the number of geriatric people is anticipated to double to 1.3 billion by 2050 from 547 million in 2016 in this region.
Europe has witnessed a significant growth in the global incontinence skin care products market in 2016, owing to increasing number of aging population especially in Western Europe. In Europe, Germany and UK stands as the leading market for incontinence skin care products. Barrier creams remain one of the widely used skin care product in this region. Furthermore, major players are focused on developing new products to meet the growing demand for incontinence skin care products. For instance, in September 2017, Abena Group launched Incontinence Wet Wash Gloves with 3% Dimethicone and Zinc Oxide Spray-on which are specially designed for patients suffering from Incontinence-Associated Dermatitis (IAD).

Global Incontinence Skin Care Products Market Taxonomy: