IN-VEHICLE INFOTAINMENT MARKET ANALYSIS

Market Challenges And Opportunities

Global In-vehicle infotainment Market Restraints:

Issues regarding safety and security to hamper growth of the market

Use if in vehicle technologies can also be a distraction and reason for inattentive driving, which one of the major causes for accidents all over the world. According to National Highway Traffic Safety Administration and Virginia Tech Transportation Institute, nearly eight people are killed due to inattentive driving, and nearly 1,161 people suffer injuries in crashes caused due to inattentive driving in the U.S. The popularity of integrated infotainment systems is increasing, however, it has become the source of distraction as it involves connectivity via a smartphone. Thus, safety and security issues of in-vehicle infotainment are expected to hinder growth of the global in-vehicle infotainment market over the forecast period.

Low consumer acceptance to limit the market growth

Societal and consumer acceptance of infotainment systems in vehicles is acting as a major challenge to the market growth. The lack of awareness about infotainment systems among customers is a major challenge. Moreover, the cost of these systems also impacts adoption and deployment of these systems. Thus, this factor is anticipated to hinder growth of the global in-vehicle infotainment market over the forecast period. However, with increasing smartphone penetration is likely to drive adoption of infotainment systems. This is further expected to support the market growth in the coming future. 

• Issues regarding safety and security
• Low consumer acceptance