IN-MOLD LABEL MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing Popularity among End-use Industries

Another major factor driving the adoption of the in-mold labeling solution is its growing popularity among various end-use industries for both promotional and functional labeling applications. Industries such as food and beverages, automotive, personal care, and cosmetics amongst others have increased their spending on in-mold labels significantly over the recent past years. This is because these labels provide excellent protection from abrasion, moisture, chemicals, and other production line hazards for products while also allowing aesthetically appealing designs and customized branding and marketing messages to be seamlessly integrated into the package or part.  Several FMCG companies are investing in new in-mold labeling machines as they want durable labels that can pass through high-speed production and distribution with products clearly branded and tagged. Automotive OEMs and component makers also prefer using these labels for vehicle part identification and traceability, especially for exteriors and interiors. Even industries like healthcare and electronics which had traditionally used stick-on labels more are now deploying in-mold ones for product safety labeling, tracking, and authentication purposes owing to their resilience. This diversifying popularity across sectors continues to open new opportunities and drive higher demand. Growing end-use industries are expected to drive the market growth. According to data published by IBEF in 2023, the Indian cosmetics industry is majorly categorized into the skin care, hair care, oral care, fragrances, and color cosmetics segments. The overall market share is expected to grow to US$ 20 billion by 2025 with a Compound Annual Growth Rate (CAGR) of 25%.